Category: Advertising

Of late there has been a much debate on relevance and usefulness of Free Classified Ads from the business perspective. Free classified ads are a sort of boon for small businesses who cannot afford to pump up large bucks into other forms of paid advertising. Hands down, a classified ad is the cheapest way to… Continue reading Benefits of Free Classified Ads

Mobile advertisement is when one displays their name, service or product along with address and contact details. It is also the quickest form of marketing as potential clientele notice it immediately. From being stuck in traffic to driving a company vehicle, vehicle wraps always make an impression. They catch the attention of people wherever they… Continue reading Vehicle Wraps: Wheeled Promotions

Having spent some time in an agency and then working in companies that used me to do their advertising there are many tips that remain pertinent in today’s world. The first is to know your audience. One is not trying to sell to every person in the universe. The goal is to target those who… Continue reading Advertising and Best Practices

Welcome along once again, I’m thrilled you’re able to join me for a few minutes and what is article number three of our series of ten, on the Top Ten Mistakes in Advertising and How to Fix Them. As we witnessed in articles 1 & 2, we talked about testing and about the critical importance… Continue reading Top Mistakes In Advertising & How To Avoid Them: Part 3 of 10 Part Series Identify Your Target Group

Less than 20 years ago, no one imaged they’d be able to advertise their company through a crazy thing called the internet. With more and more advancements in technology, advertising is becoming more and more popular and easy to do. We’ve become so focused on reaching our online followers that we often forget those who… Continue reading Signage, the Under Utilized Advertising Tool

The health care industry is changing incredibly fast and many businesses are having a difficult time keeping up with it all. Not only are the preferences of customers diversifying as new medical information is discovered, but the infrastructure continues to evolve as the market adapts due to policy making and various other factors. Navigating these… Continue reading 5 Reasons It Makes Sense to Contract Out Your Health Care Advertising

To start make your pop up space wish list. Just like when you are shopping for an apartment, It is important to know what factors are bonuses and what would be a deal breaker. Come up with a short list of must-haves, to help refine your search. Your items will differ depending on your brand… Continue reading How to Choose The Perfect Pop Up Shop Location

Today the old methods of advertising like banners, stickers, pamphlets, brochures and commercials have become too common that we see most of the people trying to avoid and ignore them just because they think, companies using these tactics are trying to compel them to buy and fill their homes with useless things. Now we see… Continue reading Elevator Advertising

Exhibition display can be expensive, time consuming and some may regard them as old fashioned. With the increase in digital media and online marketing some think exhibition displays are a thing of the past. We at think not! Exhibitions that are well planned and prepared for are a great way to increase brand awareness and… Continue reading How Large Format Print Will Help Your Exhibition Display

Competing and succeeding in the business environment takes more than simply offering a quality product or service or having demand for it. Customers cannot give you their disposable income in exchange for what you have to offer if they never have any idea that it exists in the first place! The market is full of… Continue reading What I Learned About Hiring an Advertising Agency